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Bachelor of Art in Communication



(Coming soon) Download Fall 2016 Course Offerings booklet

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Department > Concentrations > Public and Corporate Communication

Public and Corporate Communication

The Public and Corporate Communication concentration focuses on the knowledge and skills required to develop and maintain mutually beneļ¬cial relationships between organizations or individuals and their publics. Students learn the skills, concepts and theoretical background to enable them to plan, implement and evaluate communication pro-grams directed toward relationship building.

In addition to completing the required major core, students must also complete (12 credits):

COMM 0203 Principles of Public Relations
COMM 0336 Advanced Public Relations
COMM 0340 Organizational Communication
COMM 0342 Public Relations Writing

And, two of the following electives (6 credits), one of which must bear a COMM designation:

COMM 0106 Principles of Video Production
COMM 0216 Issues in Advertising
COMM 0220 Communication and Conflict
COMM 0222 Intercultural Communication
COMM 0230 Fundamentals of Audio Production
COMM 0240 Communication History
COMM/ENGL 0270 Journalism I
COMM 0303 Persuasive Communication
COMM 0312 Media Criticism
COMM 0316 Special Topics (when applicable)
COMM 0323 Interpersonal Communication

ART 0121- 0131 Design Workshop (When applicable)
ART 0206 Lettering and Layout
ART 0328 Graphic Design I
ART 0344 Graphic Design II

ENGL 0103 Speech
ENGL 0331 Special Topics of Professional Writing (When applicable)
ENGL 0392 Business and Technical Writing

MRKT 0231 Marketing Management
MRKT 0307 Marketing Research Techniques

MOVP 0328 Principles of Advertising
MOVP 0339 Sports Promotion

POLS 0318 Public Management Skills

PSYC 0200 Industrial and Organizational Psychology

SOCI 0311 Complex Organizations

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