As trusted stewards of the Westfield State University brand, we're responsible for promoting the University's stories. Our office uses best practice strategies to work with our clients to consistently use the University's identity and message across a variety of platforms.
A brand is an organization's unique identity and viewpoint that conveys its spirit and mission. When used at its optimal performance level, an organization can build connections with many audiences by ensuring that interactions are purposeful and informed.
At Westfield State University our brand focuses on providing an accessible, quality, higher education with a shared vision of our commitment to student engagement and success.
The University's brand is one of our most important assets since it allows for consistency in our message, the way we speak, and the impression we make on others.
Materials intended for an external audience need to be reviewed, designed, and approved by marketing before they can be printed, produced, posted, or distributed. This extends to all mediums, including print, digital, video, and web.
The process of communicating your message and reaching your target audience can be time-consuming and complex. Our in-house team of professionals have experience in marketing strategy, branding, visual design, copyediting, photography, and videography, as well as communicating with your target audience on the web and through social media.
If you're interested in serving as a website content manager to have access to pages for your area, please contact Kylie Hensley at khensley@westfield.ma.edu to schedule a meeting. We'll discuss access needs to ensure alignment with our office's strategic web initiatives.
If you’re looking to update your directory listing, please visit our FAQ site for next steps.
Learn about the services offered ranging from creative, web, social media, media relations, and photography!
When to capitalize or not to capitalize, date formats, names and numbers. This website sets you up for success with best practice guidelines.
Mission statement, key messages, and attributes. Learn how to highlight the University and its reputation.
