Office of Marketing

You Are Part of Our Brand’s Success

The Office of Marketing partners with departments across campus to strengthen and promote Westfield State University’s brand. We provide strategic guidance, creative expertise, and marketing support to help the University communicate clearly, consistently, and effectively across a variety of platforms. Through collaboration with the campus community, we help develop meaningful content that reflects the University’s identity, connects with key audiences, and supports institutional goals.

Nestor the owl mascot smiling with flowering trees.

What We Do

Develop and manage the University's brand identity
Maintain brand standards, including logos, colors, typography, and visual identity
Create marketing strategies that support institutional goals
Consultation for print and digital design marketing materials

Support recruitment, enrollment, and advancement marketing efforts
Strategic marketing photography
Website content and user experience

It's a Great Day to be an Owl flag on light pole.

Office Resources

Access official Westfield State University logos, templates, and other brand assets on our Logos & Assets page. Please use only approved materials to maintain a consistent University brand.