Management, Sports Management Concentration, B.S.

Sports management student smiling during an internship on a basketball court.

Lead, Manage, and Thrive in the Business of Sports

The Sports Management concentration at Westfield State University combines a strong foundation in business with specialized knowledge of the sports industry to prepare students for a wide range of exciting careers—from athletic administration and event coordination to sports marketing and analytics. Whether you're looking to lead in professional sports, college athletics, or recreational programming, this program gives you the tools to succeed in a competitive and fast-paced field.

Through coursework in management, finance, marketing, and economics, students gain the skills needed to navigate both the business and operational sides of sports. The concentration also offers opportunities to explore areas like event planning, sports law, and the cultural impact of athletics. With hands-on learning experiences and internship opportunities, students graduate ready to contribute meaningfully to the sports industry or pursue advanced study.

Program Highlights

  • Blend business with sports management courses
  • Build leadership and management expertise
  • Tailor your studies with electives in coaching, sports psychology, and more
  • Gain hands-on experience in the sports industry

Ready to Turn Your Passion for Sports into a Career?

Gain the skills, experience, and connections to succeed in the sports industry.

Lead the Game—Learn the Business Behind Sports

  • Management student in a classroom, listening attentively to an instructor.

    Industry-Focused Curriculum

    The Sports Management concentration at Westfield State University provides a robust foundation in business principles while offering specialized courses that focus on the sports industry. Students explore key areas such as event planning, sports marketing, and the economics of sports, preparing them to take on a variety of roles within sports organizations. The program integrates practical knowledge with strategic business insights to help students navigate the complexities of the modern athletics landscape.

  • Student smiling in a campus gym with fitness equipment in the background.

    Hands-On Internships and Career-Ready Experience

    Through internship opportunities with sports teams, athletic departments, and event management companies, students gain real-world experience that is critical to launching a successful career. These internships provide invaluable networking opportunities and allow students to apply classroom concepts in actual sports settings, giving them a competitive edge when entering the job market.

  • Two students sitting in a classroom, listening attentively to a lecture.

    Strong Foundation for Graduate Study and Career Advancement

    Graduates of the Sports Management concentration are well-prepared for both immediate entry into the workforce and continued academic growth. With a curriculum grounded in business strategy, leadership, and industry-specific knowledge, students leave with the tools needed to excel in a variety of positions. The program also lays the groundwork for advanced degrees in business, law, or sports administration—empowering students to pursue leadership roles in a dynamic and growing field.

What Can You Do With a Management, Sports Management Concentration, B.S.?

A Bachelor of Science in Management with a concentration in Sports Management opens the door to a range of careers in the business side of sports and recreation. Here’s a breakdown of what you can do with it:

  • Athletic Director
  • Business Development Coordinator
  • Contract Administrator
  • Contract Negotiation Manager
  • Event Coordination
  • Facilities Manager
  • Sports Marketer
  • Guest Relations Manager
  • Corporate Partnership Manager
  • Sports Analytics Manager
  • Sports Agent
Student smiling while standing on an athletics field, with sports facilities visible in the background.

Ready to learn more?

Course Requirements

Program Description

Sports management jobs include athletic director, business development coordinator, contract administrator, contract negotiation manager, event coordination, facilities manager, sports marketer, guest relations manager, corporate partnership manager, sports analytics manager and sports agent. An undergraduate degree in sports management may be sufficient to secure employment at any level, although some positions will require graduate degrees in either law or business administration (MBA).

Required Business Courses

Majors must complete a minimum of 30 credits in the major at Westfield State University in order to graduate.

Required Business Core - 39 Credits

Non-Business Required Courses - 18 Credits

Note:

* MATH 0105 or MATH 0106, Calculus I or II, will also satisfy this requirement.

Sports Management Concentration (18 credits)

Required Courses

Students must take the following courses:

Elective Courses

Students must choose any three electives from the following courses:

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a general education or common core of studies, distributed among the different academic areas as detailed in General Education: WISE or Common Core.

Get Big School Features With Small School Advantages

We offer high-quality academics, unique learning opportunities, and a gorgeous campus—and we have small classes, accessible faculty, and one-on-one support. 

You'll join fellow students ready to make the most of the college experience through active participation. Become part of a caring and committed community that understands and embraces the bridge between academic study and civic responsibility.

  • 92%+

    of faculty hold doctorates 

  • 700+

    Internship Opportunities

  • Study

    in Italy, Disney College Program, and more!

Accessible Expert Faculty and Individualized Attention

While we are one of the largest majors at Westfield State University, we offer selective programs to students who desire individualized attention. You’ll benefit from the personalized attention you’ll get from our faculty. Our well-qualified faculty are subject matter experts with graduate degrees from prestigious universities. Their passion for teaching ensures that you’ll study in a supportive learning environment. Take advantage of research opportunities with faculty and one-on-one mentorships.

Faculty member smiling with two students during an academic awards ceremony.

Award Winning Degree

Colleges of Distinction, an esteemed organization celebrating colleges and universities that provide exceptional undergraduate experiences, has honored Westfield State University for its outstanding programming in the field of business.

As a recognized College of Distinction, Westfield State has already earned acclaim for its commitment to well-rounded education. This latest recognition specifically highlights the institution's excellence in business education, emphasizing its effectiveness in preparing students for the demands of the field.

Colleges of Distinction 2025-2026 Best Colleges Business badge.

Frequently Asked Questions

Do I have to submit SAT/ACT scores or an essay when I apply?

Westfield State University does not require an application essay, SAT and/or ACT scores, or letters of recommendation (except for special program admissions).     

All first-year applicants are reviewed for admission based on their high school record. First-year applicants must meet the minimum eligibility requirements established by the Massachusetts Department of Higher Education (DHE) in order to qualify for admission to a state university.   

Learn more about the application process and admissions here.

How much does Westfield State University cost?

Westfield State University offers a comprehensive university experience at an affordable cost—with many options for financial aid. Visit our Cost and Aid page to learn more. 

Will I receive academic support?

We’re invested in your success. Whether you need a little help adjusting to college, study strategies, tutoring, or disability services, the team at the Academic Achievement Department is ready to help. Our mission is to provide you with the tools to explore academic opportunities as well as to plot strategies for continued growth. 

Learn more about our student support services here.

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Management, Sports Management Concentration, B.S.